EVALUATING GOVERNMENT INNOVATION INITIATIVES THROUGH THE LENS OF WOMEN AND MINORITY ENTREPRENEURS

This multiple comparative case study examined the perceptions of U.S. women and minority business owners regarding government innovation support programs, addressing a literature gap on these programs' effectiveness and accessibility for underrepresented groups. The research focused on whether these business owners viewed government initiatives as beneficial for fostering innovation. Research questions explored the experiences and challenges these business owners faced with these programs. Data collection included three open-ended interviews with a program director who provides small business government support, and two business owners: one who received government support and one who did not. Additionally, document reviews and a research questionnaire (N = 100) were also used to gather comprehensive data for triangulation. Findings revealed that while many respondents saw potential benefits in government support programs, significant barriers existed concerning business owner awareness, access, and perceived relevance. These barriers were noted by both the questionnaire and interviewed participants. The study suggested the need for more targeted outreach and tailored support mechanisms to improve the effectiveness of innovation support programs for women and minority business owners. These insights could help develop a more inclusive and impactful policy framework, creating equitable support mechanisms for these groups. Future research should extend this study across diverse geographical and demographic landscapes, exploring regional economic conditions and cultural differences and comparing impacts on nonminority business owners. Doing so would deepen the understanding of the unique advantages and barriers faced by women and minority business owners.