Management strategy of enterprises in the service sector in modern conditions

The subject of the study is the management strategy of enterprises in the service sector inmodern conditions.The purpose of the study is to determine the most effective management strategies of enterprisesin the service sector in modern conditions. Research methods. The article uses the dialectical method of scientific knowledge, the method ofanalysis and synthesis, the comparative method, and the method of data generalization.Results of the work. The article identifies the most effective management strategies of enterprisesin the service sector in modern conditions. The importance of effective management in the servicesector for regular monitoring of the market and competitors is proven. It is determined that theintegration of technologies, adaptability of approaches, and a focus on human capital are fundamentalfor successful management in the service sector.Conclusions. Modern conditions for doing business in the service sector require enterprises toimplement innovative management strategies that allow them to increase competitiveness and adaptto a rapidly changing environment. The main task of management is to form a strategy that takesinto account not only the company’s internal resources and capabilities, but also external factors,such as economic, social, and technological changes. The first step is market analysis and targetaudience identification, which makes it possible to understand customer needs and adapt offers totheir requirements. The next stage is the development of innovative services. These are: the latesttechnologies, automation of processes and improving the quality of service. An important component ofthe strategy is personnel training, since the success of customer service depends on the qualificationsof employees. Thus, the integration of numerous aspects into the enterprise’s management strategywill be the key to its prosperity in the modern business environment. In addition, building long–termrelationships with partners and suppliers plays an important role in modern business.