Digital Leadership and Organizational Performance in Educational Consultancies: Insights from Kathmandu CEOs

Objectives: The study investigates the nature of digital leadership and its impact on performance of educational consultancies in Kathmandu in terms of a strategic vision, technology use, and innovation culture in today’s digital world.Methods: In a qualitative design, semi-structured interviews were conducted with 20 small- and medium-sized educational consultancy CEOs. The CEOs were selected using purposive sampling with stratification criteria. Data was analyzed through Braun and Clarke’s six-phases of thematic analysis, utilizing manual coding to retain contextual meanings. Results: Three themes emerged from the data: (1) Digital Integration and Technological Adaptation in Educational Consultancies, (2) Enhancing Operational Efficiency and Service Innovation through Digital Leadership, and (3) Balancing Digital Advancement with Ethical Leadership and Sustainability. The CEOs identified improved efficiencies, branding, client interaction, innovation, and performance. Adaptability and being proactive to change were key features of success.Conclusion: Digital leadership leads to organizational performance through connecting technology with strategy and encouraging innovation. Education consultancies require distinctive digital leaders to stay relevant and competitive through adaptability in an evolving educational setting.