KEY AREAS OF DEVELOPMENT OF THE HUMAN RESOURCE MANAGEMENT ECOSYSTEM OF THE CIVIL SERVICE OF UKRAINE IN THE CONTEXT OF DIGITAL TECHNOLOGIES AND GREEN PUBLIC MANAGEMENT

This study is dedicated to a profound analysis of the transformational paradigms in human capital management within Ukraine’s public service amid the era of pervasive digitalization. The discourse emphasizes the multifaceted nature of contemporary digital imperatives in HR management systems, which include, inter alia, the algorithmization of recruitment processes, the implementation of HR analytics in synergy with Big Data, the adoption of chatbots as quasi-intelligent communicators, next-generation mobile applications, integration with cloud infrastructures, and the incorporation of artificial intelligence and virtual reality technologies into the managerial context. The institutional specifics of the digitalization of management procedures are analyzed in detail through the example of the evolution of the Career.gov.ua platform, which represents a synthetic mechanism for interaction with information and analytical resources such as Work.ua and Robota.ua, alongside the establishment of supporting infrastructure in the form of HELP DESK. The imperative for the renewal of management paradigms is substantiated, including – remote working, automation, the use of chatbots, cloud-orientation, real-time dataprocessing, B2B tool integration, the implementation of cognitive technologies, and the formation of a new type of corporate culture based on creativity, analytical reflection, and divergent thinking. Green public management influences human resource management in the civil service by integrating environmental aspects into management strategies and practices, effective personnel management based on sustainable development principles, theintroduction of environmental standards, and the development of “green” skills among civil servants. It is demonstrated that digital optimization of human capital management processes not only reduces routine tasks in data collection, systematization, and transmission but also enhances the efficiency of communication operations andimproves the intensity and quality of internal corporate interfaces. The study underscores the advisability of transplanting established international HR practices, particularly in the fields of automated recruitment, HR marketing, e-learning, and SMART recruitment systems, which serve as vital vectors for the further transformationof public service. It is concluded that the integration of global digital innovations into the state HR management ecosystem is a key tool for increasing the functional efficiency of public service institutions, enhancing their performance, and aligning them with the criteria of Ukraine’s European integration progress.