Social media marketing as a key strategy in modern business

Social media marketing has become one of the most essential strategies for modern businesses in the digitalera. This paper explores the role of social media platforms in business growth, highlighting its advantages, challenges,and practical recommendations for effective use.

Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2025-03-11
DOI
https://doi.org/10.5281/zenodo.15080868
Primary Topic
Digital Marketing and Social Media
Type
article
Field-Weighted Citation Impact
0.00
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article

Social media marketing as a key strategy in modern business

Zenodo (CERN European Organization for Nuclear Research)
Digital Marketing and Social Media
article

Social media marketing as a key strategy in modern business

article en

Abstract

Social media marketing has become one of the most essential strategies for modern businesses in the digitalera. This paper explores the role of social media platforms in business growth, highlighting its advantages, challenges,and practical recommendations for effective use.

Zenodo (CERN European Organization for Nuclear Research)
Decent work and economic growth
Openalex Percentile: Top 43%
Digital Marketing and Social Media
DOIOpen Access PDFOpenAlex
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Social media marketing as a key strategy in modern business · Zenodo (CERN European Organization for Nuclear Research) (2025) | TGRS Research Map | TGRS