Assessment of the Utilization of LIC Products and Services by Policy Holders in Coimbatore District, Considering Socio-Economic Factors

Abstract: This study explores the utilization of Life Insurance Corporation (LIC) services among policyholders in Coimbatore District, focusing on the influence of socio-economic factors. The research analyzes how variables such as income, education, occupation, age, and gender impact policyholders' choices, preferences, and satisfaction levels regarding LIC's products and services. By employing a socio-economic lens, the study identifies trends and gaps in service adoption and offers insights for tailoring LIC's strategies to better cater to diverse customer segments. The findings provide a comprehensive understanding of how socio-economic determinants shape the behavior and decisions of policyholders, contributing to enhanced service delivery and policy effectiveness. Keywords: LIC Services, Socio-Economic Factors, Service Utilization, Policyholders JEL Classification Number: G22, G40, M10, M31