ECONOMETRIC ANALYSIS OF THE EFFICIENCY OF DIGITALIZATION IN ENTERPRISES

This article analyzes the effectiveness of digitization of enterprises using econometric methods. The digitization process is recognized as an important factor in increasing the productivity of enterprises and strengthening their competitiveness. As part of the study, the relationship between the level of digitization of enterprises and their financial results was studied using regression models. The results confirmed that digitization has a positive effect on enterprise income, product quality, and production volume. The study also deeply analyzed the main obstacles to digitization, including limited financial resources, insufficient development of technological infrastructure, and a shortage of qualified specialists. Based on the data obtained, specific recommendations were developed for enterprises to improve the efficiency of the digitization process. This article is of scientific and practical importance aimed at accelerating the digitization processes of the economy.