WOMEN PERCEPTION TOWARDS PINKY TEXTILE SHOP IN POLLACHI

A large number of textile shops running successfully throughout India. It has a wide variety of clothing and a unique style of dresses which attracts every individual. The textile shops have been developing in every area which is sufficient to all people. This study was carried out to know the women perception and satisfaction towards Pinky lifestyle. A total of 120 samples have been collected from respondents through convenient random sampling method. The collected sampled were analyzed by using Friedman ranking Test and Chi-square. In the present study, it found that the cost of Pinky lifestyle clothes is high and people though like the quality of clothes and status symbol is the only reason for buying in Pinky lifestyle without hesitation.