Adoption and Behavior of Cryptocurrency Investors in Rural and Urban Areas of North Gujarat: A Quantitative Analysis

Background: This study examines the Behaviour of Crypto Currency in Rural and Urban Areas of North Gujarat in the cryptocurrency industry. Digital currencies, known as crypto currencies, use a peer-to-peer technology to speed up internet transactions. The idea of cryptocurrencies started in the 1980s but has since developed significantly. The Countries like United States, Canada, Australia, European Union, and El Salvador are the counties in the world that have accepted crypto currency as a legal status. The study collected secondary data and conducted onlinesurveys.Purpose: To examine the elements that affect the purpose of individual investors towards adopting cryptocurrencies by utilizing ideas to comprehend attitudes and actions related to investing it.Methodology:Using a quantitative approach, the thesis gathered information via an online survey that included a Likert’s scale tool. At the end of the poll, there were 450 people who fit the description of young adult investors. With the aid of a software application called SPSS, demographic factors were used to interpret and evaluate the results.Findings:The study problem remained satisfactorily addressed, and the findings were consistent with earlier literary works. The research indicates that the adoption intention of crypto currency among individual investors is primarily influenced by consumer characteristics. To put it another way, People's perceptions of crypto currency are influenced by their subjective norms, and peer acceptance and opinions are important factors in determining how active an investor is in the market. The most important factor influencing investors' adoption intention was the collecting trend.Implications & Future Research Suggestions: The study's primary implications are to data gathering and methodology. A lengthier period of time was spent without the survey being accessible. Due to time constraints; nevertheless, a longitudinal study that included more consumer attributes in the analysis would be of interest. Future researchers should also concentrate on market dynamics and how they affect different crypto currencies. In conclusion, a wider study scope may yield more noteworthy outcomes and fascinating discoveries.