Research on Marketing Strategies of Chain Restaurants in Post-Pandemic-- A Case Study for H Hotpot

Abstract: The economy declined and the spending power decreased after the pandemic. Facing competitive market, it is necessary to improve the company’s strategy to survive for the chain restaurant, How H hotpot find the problems and optimization which is worthy of investigation. Through literature review, case study and in-depth interview analysis, it found that H hotpot has the problems of dish innovation, excessive service, high prices and promotion. It should improve product innovation, service innovation, re-position prices and promotion innovation. Through this study, the theory would enrich. Under the economy declined, H hotpot could consolidate its leader position. Keywords: Post-pandemic, Chain restaurant; Marketing strategy; In-depth interview. Title: Research on Marketing Strategies of Chain Restaurants in Post-Pandemic-- A Case Study for H Hotpot Author: Dr. Lifen Tsai, Yating Liang International Journal of Social Science and Humanities Research ISSN 2348-3156 (Print), ISSN 2348-3164 (online) Vol. 12, Issue 4, October 2024 - December 2024 Page No: 319-325 Research Publish Journals Website: www.researchpublish.com Published Date: 23-November-2024 DOI: https://doi.org/10.5281/zenodo.14208987 Paper Download Link (Source) https://www.researchpublish.com/papers/research-on-marketing-strategies-of-chain-restaurants-in-post-pandemic---a-case-study-for-h-hotpot