Consumer Perspectives on GST: A Study in the Mumbai Region

This study examines consumer awareness and perceptions of the Goods and Services Tax (GST) in the Mumbai region through a survey of 53 respondents. It focuses on understanding the level of awareness, the impact of GST on purchasing behaviour, and the perceived challenges and benefits of the tax system. The results reveal significant differences in awareness across demographic groups, with factors such as age, education, and income influencing GST knowledge. However, the study finds that GST has a minimal effect on consumer purchasing decisions, and perceptions about its benefits and drawbacks are mixed. Some consumers view GST as a simplified system, while others express concerns about its complexity and the potential for higher prices. The findings highlight the need for targeted awareness campaigns and potential policy adjustments to improve consumer understanding, increase trust, and enhance the effectiveness of GST reforms.