FOREIGN EXPERIENCES IN CONDUCTING BRAND STRATEGY IN HIGHER EDUCATION INSTITUTIONS

This article analyzes foreign experiences in creating and implementing brand strategies in higher education institutions. The article examines the approaches of higher education institutions in different countries to developing and implementing brand strategies. Through foreign experiences, successful methods of higher education institutions in creating a brand, forming an image, attracting students and research partners, as well as the effectiveness of promoting a brand through digital marketing and social networks are studied. The article is aimed at improving the global competitiveness of higher education institutions and mastering effective approaches and methodologies in developing their brands.