The Use of Graphic Images of Airport Objects in Marketing Technologies

The implementation of creative ideas in shaping technological dominants contributes to the formation of a sustainable image of airport development. The latter is successfully utilized as one of the tools in marketing strategies for the development of airports and surrounding areas as components of tourist destinations. In particular, the practice of using graphic images of air traffic control towers as part of trademarks for airport goods and services has been studied.

Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2025-04-22
DOI
https://doi.org/10.5281/zenodo.15260805
Primary Topic
Advanced Theoretical and Applied Studies in Material Sciences and Geometry
Type
article
Field-Weighted Citation Impact
0.00
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article

The Use of Graphic Images of Airport Objects in Marketing Technologies

Zenodo (CERN European Organization for Nuclear Research)
Advanced Theoretical and Applied Studies in Material Sciences and Geometry
article

The Use of Graphic Images of Airport Objects in Marketing Technologies

article en

Abstract

The implementation of creative ideas in shaping technological dominants contributes to the formation of a sustainable image of airport development. The latter is successfully utilized as one of the tools in marketing strategies for the development of airports and surrounding areas as components of tourist destinations. In particular, the practice of using graphic images of air traffic control towers as part of trademarks for airport goods and services has been studied.

Zenodo (CERN European Organization for Nuclear Research)
Industry, innovation and infrastructure
Openalex Percentile: Top 55%
Advanced Theoretical and Applied Studies in Material Sciences and Geometry
DOIOpen Access PDFOpenAlex
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The Use of Graphic Images of Airport Objects in Marketing Technologies · Zenodo (CERN European Organization for Nuclear Research) (2025) | TGRS Research Map | TGRS