Examining the Determinants of Gen Z's Continuance Intention towards E-wallets

Abstract : Financial ecosystems are now more efficient and transparent due to the growing popularity of e-wallets as technology advances. The purpose of this study is to examine the determinants of Gen Z's continuance intention towards e-wallet. Perceived usefulness, perceived security, perceived trust, perceived enjoyment, and social impact are among the factors examined. The study's population of concern consisted of Gen Z who use e-wallets in Bandung, Indonesia. The Google Form application was used to collect the data. The study's hypotheses were tested using the multiple linear regression analysis approach. The results of this study indicate that perceived usefulness, perceived trust, perceived enjoyment, and social influence have a significant positive effect on Gen Z’s continuance intention towards e-wallets. Perceived usefulness is the most important factor influencing Gen Z's continuance intention towards e-wallets. The perceived security has a favourable and negligible impact on Gen Z’s continuance intention towards e-wallets. The study's finding will assist e-wallet service providers and policy makers in creating strategies for service and increasing users' continuance intention to remain engaged with their service.

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Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2024-12-31
DOI
https://doi.org/10.5281/zenodo.14582676
Primary Topic
Consumer Behavior and Marketing Influence
Type
article
Field-Weighted Citation Impact
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article

Examining the Determinants of Gen Z's Continuance Intention towards E-wallets

Zenodo (CERN European Organization for Nuclear Research)
Consumer Behavior and Marketing Influence
article

Examining the Determinants of Gen Z's Continuance Intention towards E-wallets

article en

Abstract

Abstract : Financial ecosystems are now more efficient and transparent due to the growing popularity of e-wallets as technology advances. The purpose of this study is to examine the determinants of Gen Z's continuance intention towards e-wallet. Perceived usefulness, perceived security, perceived trust, perceived enjoyment, and social impact are among the factors examined. The study's population of concern consisted of Gen Z who use e-wallets in Bandung, Indonesia. The Google Form application was used to collect the data. The study's hypotheses were tested using the multiple linear regression analysis approach. The results of this study indicate that perceived usefulness, perceived trust, perceived enjoyment, and social influence have a significant positive effect on Gen Z’s continuance intention towards e-wallets. Perceived usefulness is the most important factor influencing Gen Z's continuance intention towards e-wallets. The perceived security has a favourable and negligible impact on Gen Z’s continuance intention towards e-wallets. The study's finding will assist e-wallet service providers and policy makers in creating strategies for service and increasing users' continuance intention to remain engaged with their service.

Zenodo (CERN European Organization for Nuclear Research)
Universitas Widyatama (ID)
Life in Land
Openalex Percentile: Top 45%
Consumer Behavior and Marketing Influence
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