Strategic Communication, Dissemination & Exploitation Plan (version under review)

This document is part of the EU-funded project CREDIBLE, Grant Agreement 101112951, and it serves as a guide for coordinating and carrying out communication, dissemination and exploitation actions (CDE). The main goal of the CREDIBLE project is to build momentum and trust in carbon farming, contributing to shaping up robust carbon markets and policies in the EU. This will be primarily achieved by setting up and moderating a network of initiatives and stakeholders for favouring transparency, environmental integrity, and methodology standardisation in soil carbon accounting. The first part of this deliverable informs about the context in which Credible is developing its activities (chapter 1) and provides an analysis of the main stakeholders the project will interact with (chapter 2). Such an in-depth understanding shared by partners will enable the consortium to design and execute CDE actions, whose main goals are described in chapter 3. The following two chapters include a detailed description of the channels, tools and responsibilities that will be managed throughout the project to achieve these goals. Furthermore, a concrete communication campaign is presented in chapter 6 as an example to inspire the development of further actions in due time. Finally, exploitation measures are presented in the last section of the document