Understanding the Risks of Online Electronics Shopping: A Comprehensive Overview

Abstract: It is observed that online shopping has changed dramatically, providing unprecedented convenience and accessibility to various products, including electronics. By exercising caution and conducting thorough research, consumers can mitigate some risks and make informed purchasing decisions in online electronic shopping. This study contributes to academic knowledge by expanding the understanding of consumer behavior in the digital marketplace. Surveying the risks of online electronics shopping offers originality and value by addressing a relevant and underexplored area of research, contributing to consumer protection efforts, informing industry practices, offering practical implications for consumers and businesses, and expanding academic knowledge in online consumer behavior. Keywords: Online Shopping, Product Risk, Financial Risk, Psychological Risk, Privacy Risk, Online Electronics Shopping JEL Classification Number: F31, F41