THE PSYCHOLOGY OF SMALL BUSINESS MANAGEMENT IN ENTREPRENEURIAL ACTIVITY

This study explores the role and significance of psychological factors in the management process of small businesses. Special attention is paid to the personal qualities of entrepreneurs, leadership styles, team management skills, psychological strategies in decision-making, and stress management mechanisms. The importance of the socio-psychological environment, motivation systems, and communication skills in the successful operation of small business entities is substantiated. Additionally, psychological challenges that may arise in small businesses and effective ways to manage them are analyzed.