Persona Model Template

A Persona Model [1,2] is a fictional yet data-driven representation of a target user or customer, built from research, real-world data, and insights. It is used to understand the needs, behaviors, goals, and pain points of a specific audience segment. Personas help businesses, researchers, and innovators tailor their products, services, or strategies to better meet the needs of their intended users. Persona modelling is a powerful tool that helps researchers, innovators and entrepreneurs to develop solutions that are both user-centric and market-ready. By using personas, for example as part of an innovation boot camp, teams can improve their creative problem-solving process, increase their understanding of user needs and increase the chances of their innovations succeeding in the real world.