Augmented Reality vs. Traditional Marketing in Online Platforms: A Comparative Analysis

Quick digitization of electronic trading requires innovative solutions to increase consumers' involvement and solutions to sensory restrictions on online shopping. Augmented reality technology (AR) offers potential drugs by integrating virtual elements into the real world environment and enriches user experience with interactive and absorbing features. Augmented reality (AR) has appeared as a transformation tool in digital marketing, which allows brands to create an absorbing and interactive consumer experience. This research work examines the impact of AR -based marketing compared to traditional digital marketing strategies on online platforms. The analysis of consumer involvement, the intention of buying and perception of the brand is to emphasize the benefits and challenges of marketing controlled AR.