Exclusive breastfeeding knowledge, attitudes, practices and factors influencing its adoption among caregivers in common market places in Morogoro, Tanzania

This study aimed to evaluate the exclusive breastfeeding practices among women working in common market places in Morogoro Municipality. A sample of 90 women was selected through random and convenience sampling methods and interviewed using a structured questionnaire. Data analysis was conducted using the Statistical Package for Social Sciences (SPSS). The results revealed that only 51.1% of the interviewed women adhered to exclusive breastfeeding (EBF) guidelines during the first six months of their infants’ lives. Subjective norms were found to be a significant factor for adoption of exclusive breastfeeding. Additionally, nearly two-thirds of the respondents (62.2%) demonstrated good knowledge of exclusive breastfeeding practices. Guided by the Theory of Planned Behavior (TPB), the analysis indicated that approximately 70% of the respondents expressed an intention to exclusively breastfeed their babies. Based on these findings, the study recommends the implementation of targeted nutrition education programs by the government and development partners to support this vulnerable group, which is often overlooked in standard interventions. Furthermore, special initiatives should be established to provide baby care facilities within market places, facilitating better breastfeeding practices among working mothers. These measures could enhance exclusive breastfeeding rates and improve infant health outcomes in the community. By addressing the specific challenges women face in market environments, we can promote healthier practices and provide essential support for mothers and their children. published by the Journal of Biodiversity and Environmental Sciences (JBES)