OVERTOURISM AND IT'S MANAGEMENT IN SAMARKAND

This article is mostly focused on the overtourism itself, effects of overcrowding of touristic destinations, as well as the ways to manage big amount of foreigners in gentle, not-toxic way, taking as an example experienced countries. Particularly it is going to review the city of Samarkand, Uzbekistan. Because while tourism strengthens economy and cultural diversification, overtourism leads to challenges such as environmental stain and resentment of locals. Hence overcrowding management strategies are important to balance between visitors and locals satisfaction.