Barriers to Entry for Rural Women in Wellness-Based Startups: A Policy and Business Perspective

This research paper investigates the barriers faced by rural women entrepreneurs in India’s wellness-based startups, with a specific focus on the Maharashtra region. It explores financial, socio-cultural, skill-related, and infrastructural challenges that limit rural women’s participation and growth in the wellness industry. The study combines quantitative data and qualitative interviews to assess existing government policies and business ecosystem support. It concludes with actionable recommendations aimed at fostering inclusive entrepreneurship and empowering rural women through targeted interventions, thereby contributing to economic development.