Pursuing behavioral change for climate resilient tourism (T4.22). Catalan Coast

Tourism is highly sensitive to climate variability, particularly in Mediterranean coastal areas where environmental pressures and seasonal demand challenge sustainability. This study presents a co-creation process aimed at fostering behavioral change toward climate-resilient tourism along the Catalan Coast. Through participatory workshops with stakeholders—including public institutions, tourism actors, and conservation experts—the project developed Climate Potential Indicators (CPIs) based on weather, climate, and tourism data. Using a framework adapted from Font et al. (2021), methods included stakeholder engagement, mind maps, consensus-building, and the integration of model and observational data. Results highlighted the importance of localized climate indicators, stakeholder perceptions of weather and climate, and the potential for dune systems and energy efficiency measures to support resilience. The project outcomes contributed to the design of a digital tool, the Resilient Tourism Explorer, and informed regional and national adaptation strategies. This interdisciplinary and collaborative approach demonstrates the value of co-designed climate services for enhancing adaptive capacity and sustainability in tourism destinations.