PSYCHOLOGICAL BASIS OF MOTIVATIONAL COACHING

This article covers the psychological foundations of the concept of motivational coaching, its impact on personal development and efficiency factors. Psychological approaches used in the process of motivational coaching - for example, positive psychology, goal orientation, self-awareness and self-motivation mechanisms - are analyzed in depth. Also, the trusting relationship between the coach and the client in the coaching process, communication methods and ways to overcome psychological obstacles to achieving personal goals are considered. The results of the study show that motivational coaching is an effective tool for psychological development and life success.