WAYS TO EFFECTIVELY PROMOTE UZBEKISTAN'S MICE TOURISM POTENTIAL ON A GLOBAL SCALE

This article analyzes the MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism potential of Uzbekistan, its strategic goals and objectives. The article also presents the general characteristics of modern types of tourism, the specific aspects of MICE tourism, as well as forecasts based on current development trends and statistical indicators of MICE tourism in our country. Problems related to the tourism infrastructure of Uzbekistan, international events and industry growth rates, and proposals for their solution are also considered.