Innovation- an Engine for inclusive growth and sustainable development and social innovation in marketing

Abstract Innovation is the key source for enhancing inclusive growth and sustainable development. The paper has discussed the significance of innovation for economic growth within the country. Along with that, the paper has discussed innovation's role in effectively driving growth and sustainable development within marketing. Apart from that, the research paper has evaluated that there are numerous structural measures that have assisted in promoting innovation. However two majors which are revealed in this paper that helps in promoting innovations include investment in Research & Development and in the educational department. Social innovation and its importance have been discussed and it has also explored that it is also considered as “innovations with a human face”. Innovation has an important role in sustainable development, driving inclusive growth through different social innovations in the marketing dynamic. The research aims to analyse the innovation role in driving inclusive growth, sustainable development, and social innovation in marketing. The findings of the study reveal that innovation is indispensable for addressing the underserved markets, creating a shared value and promoting the environmental consciousness to ensure competitive business advantage and long-term societal progress.