ANALYSIS THE IMPACT OF MARKETING MIX WITH TAM IN THE DEVELOPMENT OF INFORMATION TECHNOLOGY IN THE TOURIST RESORT OF BANGLADESH

The recent travel propensities are expanding disposed to the “back to nature” concept. In Bangladesh tourism is very profitable and potential economic sector. The research is conducted to examine the factors of marketing mix and technology that has an influence on customer relationship management in tourism sector in Bangladesh. In this paper the author used primary data collection method, here data is collected face to face interview with 360 respondents and from the source through a questionnaire .The result show that variable price, product, place, process, people had a notable impact on the Technology Acceptance model .Moreover the research show that TAM influences people’s intention to use travel application that affect customer relationship marketing in tourist resort in Bangladesh.