Public Administration Mechanisms for Odesa's Tourism Potential as a UNESCO Historical and Cultural Heritage Site

The article deals with the public administration mechanisms of Odesa’s tourism potential in the context of its inclusion in the UNESCO World Heritage List. The authors analyse the current state of the tourism industry in the context of war, the challenges associated with the destruction of cultural heritage sites, and the prospects for developing the historic centre of Odesa as a tourist and recreational centre. Based on a SWOT analysis, the strengths, weaknesses, opportunities and threats to the city’s tourism potential are identified. The paper proposes a set of institutional, regulatory, financial, economic, technological, communication and environmental mechanisms of public administration aimed at preserving cultural heritage and sustainable tourism development. The study concludes with recommendations on integrating tourism-related public policy with UNESCO’s standards and the broader context of post-war recovery.