Il Castello di Gaeta: tecnologie virtuali e nuovi linguaggi comunicativi di public history per il racconto e la musealizzazione della memoria – Spoke 4

The Angevin Castle of Gaeta is an extraordinary historical heritage site, with a history spanning from the 13th century to the contemporary era. This contribution presents an innovative approach to the conservation and enhancement of the site through the use of advanced digital technologies, focusing on accessibility and public participation. One of the main tools adopted is digital photogrammetry, carried out using drones and high-resolution cameras, which allowed the acquisition of detailed images of the architectural structures. These data have been integrated into an HBIM (Heritage Building Information Modeling) system, essential for the management and conservation of the heritage. Additionally, the creation of an interactive document enables an immersive and in-depth exploration of the castle's spaces, providing a scientific basis for future restoration interventions. Another key element of the project is the development of an interactive Web GIS, designed to provide access to digital maps, 3D models, and historical documentation. This tool facilitates the consultation of spatial data and promotes scientific and touristic dissemination, expanding the target audience. Special attention has been given to inclusivity by adopting innovative solutions such as 3D tactile maps and multimedia content accessible in Italian Sign Language (LIS) and International Sign Language (IS). A detailed audience analysis, conducted through questionnaires distributed via QR code, highlighted the importance of removing architectural and cognitive barriers to ensure universal access. A crucial aspect of the project is the active involvement of new audiences through co-design processes. The collection of deep qualitative insights derived from direct visitor interactions is currently ongoing. This phase of analysis aims to provide a nuanced understanding of cultural experiences and expectations. Storytelling emerges as a key tool to customize cultural offerings, creating narrative paths that cater to diverse needs while fostering a sense of belonging and participation. Co-design not only enhances accessibility but also encourages the establishment of a lasting dialogue between cultural institutions and local communities. Preliminary results demonstrate how the integration of digital technologies, the ongoing analysis of qualitative data, and a participatory approach can significantly improve the visitor experience and the long-term preservation of cultural heritage. This study aims to serve as a replicable model for other historical sites, emphasizing the importance of ongoing dialogue between scientific research, technological innovation, and community engagement.