TRANSITION FROM LINEAR TO CIRCULAR ENTREPRENEURIAL MINDSETS: THE ROLE OF BUSINESS MODEL INNOVATION, TECHNOLOGICAL ADVANCEMENTS, AND POLICY AND REGULATION

The transition from a linear to a circular entrepreneurial mindset is a critical step toward achieving a sustainable future. This shift involves moving away from the traditional "take, make, dispose" linear economy to a regenerative and restorative circular economy that minimizes waste, optimizes resource use, and promotes environmental sustainability. This transition is driven by three key factors: business model innovation, technological advancements, and policy and regulation. This Paper explores how these factors intersect and influence the adoption of circular entrepreneurial mindsets. Drawing from an interdisciplinary body of literature, the paper examines how entrepreneurs are reimagining value creation by integrating principles of circular economy—such as reuse, remanufacturing, and regeneration—into their core strategies. Business model innovation emerges as a critical enabler, allowing firms to decouple growth from resource consumption. Concurrently, advancements in digital technologies, including artificial intelligence, blockchain, and the Internet of Things, are accelerating circular practices by enhancing traceability, efficiency, and stakeholder engagement. Moreover, the influence of public policy and regulation is assessed in shaping entrepreneurial behaviour and market dynamics, highlighting the importance of supportive institutional environments.