A Strategic Analysis of DraftKings (2024)

DraftKings started in 2012 when its’ three co-founders: Jason Robbins, Matthew Kalish and Paul Liberman began the business of running daily fantasy sports contests. By 2014 DraftKings grew to become the country’s second largest daily fantasy sports site. Due to the success and anticipated future growth, as more and more states legalized online sports betting, the founders of DraftKings decided to go public in 2020. As part of this IPO DraftKings also merged with SB Tech. SB Tech is an industry leader in sports-betting and gaming technologies. This strategic analysis of DraftKings includes the use of the following external/environmental analysis tools (PESTLE, Five Forces and Competitor Analyses) as well as internal analyses (VRIO, Value Chain and Functional). All of these analyses culminate in a SWOT analysis of the firm including recommendations for future actions