Factors Influencing Students to Select Institutions for Higher Education: Study on Narayanganj

Higher education broadens the student’s view of the world, helps them acquire new skills, and conveys knowledge to the community. Through a flexible learning environment, higher education is perceived as an opportunity to contribute to the industry’s growth and development and foster personal growth. Enough information must be available to make an informed decision to select an institution for higher education. For this purpose, this article tries to find out the most influential factors in selecting institutions for higher education. A well-prepared questionnaire was developed and forwarded to Narayanganj students studying inside and outside this city to obtain data. Descriptive statistics such as frequency tables, sample percentages, mean scores, standard deviation, and correlation were used to analyze the study participants’ data. For inferential statistics, the chi-square test was used. A logistic regression was also used to find the causal relationships. IBM SPSS (version 22) was used for the data analysis.