MARKETING OPPORTUNITIES IN SUPPLY CHAIN DEVELOPMENT IN SMALL BUSINESSES

This article examines the role and importance of marketing strategies in the process of developing a supply chain in small businesses. The role of marketing activities in improving the efficiency of the supply chain, meeting customer needs, and ensuring competitiveness is analyzed. It also highlights the development opportunities of small businesses through market analysis, effective communication with customers, and the use of innovative marketing methods. Keywords: small business, supply chain, marketing strategies, market analysis, customer needs

Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2024-12-28
DOI
https://doi.org/10.5281/zenodo.14564356
Primary Topic
Oceanographic and Atmospheric Processes
Type
article
Field-Weighted Citation Impact
0.00
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article

MARKETING OPPORTUNITIES IN SUPPLY CHAIN DEVELOPMENT IN SMALL BUSINESSES

Zenodo (CERN European Organization for Nuclear Research)
Oceanographic and Atmospheric Processes
article

MARKETING OPPORTUNITIES IN SUPPLY CHAIN DEVELOPMENT IN SMALL BUSINESSES

article en

Abstract

This article examines the role and importance of marketing strategies in the process of developing a supply chain in small businesses. The role of marketing activities in improving the efficiency of the supply chain, meeting customer needs, and ensuring competitiveness is analyzed. It also highlights the development opportunities of small businesses through market analysis, effective communication with customers, and the use of innovative marketing methods. Keywords: small business, supply chain, marketing strategies, market analysis, customer needs

Zenodo (CERN European Organization for Nuclear Research)
Industry, innovation and infrastructure
Openalex Percentile: Top 54%
Oceanographic and Atmospheric Processes
DOIOpen Access PDFOpenAlex
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MARKETING OPPORTUNITIES IN SUPPLY CHAIN DEVELOPMENT IN SMALL BUSINESSES · Zenodo (CERN European Organization for Nuclear Research) (2024) | TGRS Research Map | TGRS