Unpacking Perspective: Applying The Entman Framing Model To Analyze Discursive Patterns In Ukraine Tweets

Abstract: This research observed how the Ukrainian Ministry of Foreign Affairs (MFA) employed X This research observed how the Ukrainian Ministry of Foreign Affairs (MFA) employed X (formerly known as Twitter) in presenting its perception of the Russia-Ukraine war that began in early 2022. The study's objective was to examine the textual framing strategies applied by the MFA on its X (formerly known as Twitter) handle. The method adopted for this research was based on the principles of qualitative discourse analysis. Thus, a skip interval sampling technique was employed to gather the population from the tweets during a particular period of selection. The categorization applied was based on the Entman model of framing. The categorization scheme was developed on the frames proposed by Entman for media. Results show that The Ministry of Foreign Affairs of Ukraine more frequently applied frames that were based on ethical values when appealing for the support of the international community and the imposition of sanctions. It was noticed that emphasis was often put on the stories that elicited certain emotions, and there was relatively less emphasis on the roots and consequences of the conflict. Keywords: Conflict, Warfare, Twitter, Russia, Communication.