Quality Service, Academic Support Services, Institutional Fit, and Financial Considerations: Implications to College Students Retention Rate

The research explored the influence of quality service, academic support, institutional fit, and financial factors on the retention rates of third and fourth-year students in paramedical and non-paramedical programs at Liceo de Cagayan University. Utilizing a descriptive-correlational design, data were collected through a researcher-developed instrument administered to 334 participants from 12 colleges within the university. The Spearman Correlation Coefficient was employed to analyze the relationships among the variables. Results indicated that students generally value the quality of services provided, particularly appreciating the expertise of academic advisors; however, they voiced concerns regarding trust and consistency in service delivery. While campus engagement and financial aid services received positive feedback, there were significant gaps in students' understanding of available options and overall institutional support, highlighting areas for improvement to boost retention and satisfaction. The correlation analysis confirmed a significant relationship between retention rates and the factors studied. Consequently, it is recommended that college administrators enhance communication and standardize services, expand academic support and flexible learning options for working students, promote active student engagement, and encourage future research focused on interventions that improve student satisfaction and retention, fostering a more inclusive educational environment.