CONSUMER BEHAVIOUR: A PARAMOUNT EXIGENCY FOR COGENT EFFORT OF COMPANIES

The aim of this article is to present the evolution of consumer behavior which has occurred for the last few decades. This process has proceeded by a series of changes in standards of living, which have changed as a result of general development and increasing social awareness stemming from increasing (available) knowledge of this problem. Since consumer behavior and its uniqueness reflect changes which have occurred over the years, it is of particular importance not only because it shows the process, but also for the sake of this article. It refers to the overall picture of changes that have taken place in societies, stemming from economic, moral, political, and social events. These phenomena make it possible to observe how they have affected the evolution of consumer behavior as far as quality and the frequency of its occurrence are concerned. Technological expansion and other factors resulting from the general development determine changes in consumer behavior which has not occurred so far. The objective of this article is to present changes in consumer behavior and the nature of this phenomenon.