FORMATION OF ENTERPRISE PERSONNEL POLICY UNDER WARTIME CONDITION

The article explores the peculiarities of developing a personnel policy at an enterprise during wartime, using the case of Nova Poshta LLC as an example. It is emphasized that effective human resource management under martial law is a critical factor in maintaining operational stability, ensuring business continuity, and adapting to rapidly changing external conditions. Based on the analysis of Nova Poshta’s practical experience, the paper identifies key approaches to HR policy, including employee safety, flexible and remote work formats, internal training, psychological support, as well as relocation and social assistance programs. Nova Poshta LLC demonstrates a successful model of HR policy adaptation under crisis conditions through the digitalization of HR processes, development of internal communication, and implementation of anti-crisis management solutions. The article concludes that a strategic, socially responsible, and adaptive approach to human resource management is essential for the sustainable development of Ukrainian enterprises during wartime and may serve as a benchmark for other companies.