AN ANALYSIS ON JOB SATISFACTION AND EMPLOYEE RETENTION OF PAPER COMPANY, COIMBATORE

This study examines the relationship between job satisfaction and employee retention at Sri Ganesh Paper, a prominent paper manufacturing company in Coimbatore. In today's competitive business landscape, job satisfaction is a critical factor influencing employee retention, with high job satisfaction leading to enhanced motivation, engagement, and loyalty among employees. This research investigates the key drivers of job satisfaction such as salary, work-life balance, career growth opportunities, workplace environment, and management support. Using a descriptive research approach, the study gathered primary data from 95 employees through structured questionnaires. Statistical tools like Correlation Analysis, Chi-Square Test, and ANOVA were employed to analyse the data. The findings suggest that there is a moderate positive correlation between job satisfaction and employee motivation. Furthermore, significant relationships were identified between departmental factors and reasons for leaving the company, as well as variations in job satisfaction levels among employees who stay versus those who leave. The results emphasize the importance of fostering a positive work environment, offering growth opportunities, and providing adequate management support to enhance job satisfaction and reduce employee turnover. This research provides valuable insights for Sri Ganesh Paper to improve employee retention strategies and build a more satisfied and committed workforce.