Nudges To Mitigate Socio-Digital Inclusivity

The recent developments in digital world have opened up the gates to be more socially included, in which the digitally and socially included people can reap surplus value from the information shared over digital media. The results from GLM and SEM shows that digital inclusion and social inclusion are interlinked and together they can reap the surplus value from the information sharing, which stems from nudging people towards inclusion. Technological advancements in the age of information technology have spurred the prospects to direct our perceptions and behaviors towards enabling people to be more productive. Thus, at first, the study tries to look for behavioral determinants of social and digital inclusion. Latter, based upon the significant behavioral determinant, the study aims to suggest nudges in making people more socially and digitally inclusive. Addressing the rapidly developing society, this study is an attempt to better understand the behaviors of people from a wide sample of fifty-three countries, that can make them socially or digitally inclusive, leading to the potentially a more contributing society. It is proposed that nudges including boomerang effect, conformity , loss aversion , exogenous factors, motivation , default nudges, framing , peer group and information, feedback and spot light can help in achieving education, which will ultimately help in achieving high social and digital. Furthermore incentives, conformity and spot light are some of the nudges that can help people get away with negative perceptions of technological uses and can latter catalyze digital inclusion. Similarly, framing nudges can help in achieving digital privacy. Last but not the least, nudges such as feeling the need, motivation as nudge and self-confidence can make people more productive and creative and thus socio-digitally inclusive.