Satisfaction Level of Tourists in Bandhavgarh National Park

Abstract: Bandhavgarh National Park has always been a major tourist spot in Madhya Pradesh. Every year so many tourists from all around the globe come to visit this spot. This paper is an attempt to know the satisfaction level of tourists- both domestic and international, towards the services availed by them and their perceptions towards it as a preferred tourist’s destination. Research is based on primary data, a sample of 45 tourists is taken and information is collected through questionnaires. The findings are useful to Bandhavgarh authorities and marketers interested in branding image of Bandhavgarh as an attractive destination to visitors. Keywords: Accommodation, ANOVA, Chi-Square, Tourist Spot JEL Classification Number: Z30, Z32