Oil palm FFB supply chain for wetland and dryland plantations: Case Study in Banyuasin Regency

This research aims to identify the optimal marketing supply chain strategy for palm oil FFB in Banyuasin Regency using the SWOT method. It evaluates strengths, weaknesses, opportunities, and threats in the supply chain, prioritizing the best strategies. Data was collected through questionnaires and interviews, combining quantitative and qualitative insights. The findings place the smallholder palm oil industry in Quadrant 1 of the IFAS (3.28) and EFAS (2.69) matrix, indicating strong internal strengths and external opportunities. The proposed Strength-Opportunity (SO) strategy includes production efficiency, continuous training, adoption of best practices and technologies, and leveraging regulatory support such as subsidies and incentives. This approach aims to optimize distribution, improve FFB quality, and enhance the competitiveness of the smallholder palm oil industry in Banyuasin Regency.