A Study on Consumer Response Towards Obsolescence in The Smartphones Sector-Special Reference to Coimbatore District

This study examines consumer response to smartphone obsolescence with a specific focus on Coimbatore district. As smartphones evolve rapidly in terms of technology, software updates, and market trends, consumers are faced with the decision of whether to upgrade, repair, or continue using outdated devices. This research explores four types of obsolescence: technological, software, perceived, and planned, and their impact on consumer behavior. The study identifies key factors influencing consumers' decisions to upgrade or retain their smartphones, with special attention to demographic variables such as age, income, and education. Additionally, the level of consumer awareness regarding planned obsolescence and its implications is assessed. Through a combination of primary and secondary data sources, the study provides valuable insights into the role of brand loyalty, marketing strategies, and environmental concerns in shaping consumer attitudes. The findings aim to help manufacturers, policymakers, and sustainability advocates design more ethical and consumer-oriented smartphone policies.