DEVELOPING DIGITAL TOURISM IN UZBEKISTAN

The digital tourism industry offers various opportunities for both growth and development. This article explores different applications that are used worldwide in order to share the information, experience, and emotions between travelers. It also shows websites that tourists visit for booking hotels and buying tour packages. However, it also encounters some challenges that perhaps can prevent it from continuous innovations. These issues, include firstly the digital divide, where people, especially the older generation are not able or lack of knowledge about how to use gadgets throughout their lives to book a trip they want and travel around the world. This division creates inequality and a generation gap between youngsters and adolescents, limiting the ability to plan and make decisions. The other problem of the digitalization process is cyber security, and to be more precise, its scarcity in many fields, where tourism is not an exception. People can be easily attacked by intruders, and these kinds of criminals may have access to users' personal information and private conversations in applications and websites. The article will also introduce the solutions for those challenges.