The Journey Of Digital Screens Changing The Purchasing Pattern

The intersection of social media platforms and e-commerce systems helps in reshaping the digital economy of India. This research paper provides the framework of India's vision for 2047, using a conceptual model-based approach to understand its implications on digital transformation. Through this model, it studies the connectivity between three major components: social marketing, consumer behaviour, and e-commerce retail strategies. The proposed model simulates the connectivity and data-driven decisions and insights by social media platforms to analyse the shopping habits of the consumer. This study uses the survey method to gather the insights of purchasing patterns and platform analytics to validate the model. Through the designated survey, it would provide information about the significance of social media enhancing the e-commerce ecosystem. The research attempts to study how social media marketing has become a powerful tool in shaping consumer behaviour, providing a platform for businesses to connect with their target audience in a personalised and engaging manner. Through tailored content, influencer collaborations, and interactive campaigns, businesses earn a strong customer base and mutual trust. As the accessibility of social media gives consumers the right to have data-driven decisions for a product or service. The findings highlight the potential of a synergistic relationship between social media platforms and e-commerce systems influencing consumer behaviour.The study will help policymakers, businessmen, and governments to make policies and strategies to accelerate the economic growth and achieve the mission