Development of small and medium–sized businesses in the telecommunications services sector in the context of european integration

The subject of the research is the theoretical and practical aspects of the development of smalland medium–sized businesses in the field of telecommunications services in the context of Europeanintegration.The aim of the research is to determine the advantages, factors of influence and further prospectsfor the development of small and medium–sized businesses in the field of telecommunications services адапinthe context of European integration.Research methods. The main methods of the study were the following: literary, descriptive,analysis, grouping, classification, tabular and graphical.Results of the investigation. It is established that SMEs play a key role in the development of thetelecommunications industry in Ukraine, which is integrating into the European digital space. It is provedthat SMEs are becoming a driver of innovation, improving the competitive environment and providingquality services. It is determined that SMEs in the development of the telecommunications sectorensure innovation through rapid adaptation to technological changes, creation of new jobs, expansionof the range of services for consumers and development of the competitive environment, especiallyin the regions. It is established that the development of small and medium–sized businesses in thetelecommunications sector has enormous potential due to the growing demand for digital services,technological innovations, and support from the EU and the state. It is proved that the successfulimplementation of further development requires flexibility, innovation and readiness to adapt fromSMEs, where attracting investment, innovation and focus on service quality will create a modern anddynamic telecommunications market.Scope of the results. Economics, telecommunication technologies, digital economy, managementof small and medium–sized enterprises, state regulation, European integration.Conclusions. It has been established that SMEs are the backbone of the modern economy andplay a key role in the development of the telecommunications industry. It has been determined thatin the context of Ukraine, which is integrating into the European digital space, SMEs are becoming adriver of innovation, improving the competitive environment and providing quality services. In orderto ensure the successful development of SMEs in the telecommunications sector in the context ofEuropean integration, five basic tools are proposed: state support; financial incentives; innovation anddigitalization; human capital development; and cooperation with international partners. It is determinedthat SMEs in the field of telecommunications have significant further prospects for development, takinginto account rapid technological progress, Ukraine's integration into the European digital market andthe growing demand for telecommunications services, which create opportunities for innovation,regional development and increased competitiveness in the global telecommunications market.