Strategic Planning and Leadership Profile

Strategic planning is an essential lever for companies, allowing them to set long-term objectives and develop strategies to achieve them. This process is particularly relevant for SMEs operating in competitive environments with limited resources. However, its adoption varies based on the leader's profile, which affects how formal strategic practices are perceived and implemented. This study aims to explore the relationship between the profile of 108 leaders and the use of strategic planning, focusing on the context of Moroccan SMEs, specifically in the Oriental region, to better understand these interactions. Our study thus confirms that strategic planning in Moroccan SMEs is sensitive to several characteristics of the leader's profile.