Role of Marketing in Identifying Traditional Costumes of Ethnic Minorities in Northern Vietnam

The goal of the article is to evaluate the role of marketing in identifying, preserving and promoting the traditional cultural values of Vietnamese ethnic groups. The article summarizes the traditional costumes of typical ethnic groups of Vietnam through the periods. At the same time, the article also analyzes the role of marketing in promoting and maintaining indigenous culture through traditional costumes of Vietnamese ethnic groups. Keywords: Marketing, Traditional costumes, Vietnamese ethnicity.