Digital Transformation in Sustainable Commerce: Innovations for a Greener Future Dr. Paramjeet Vedprakash Rajput Assistant Professor Department of Commerce and Allied Studies, Tilak College of Science and Commerce Vashi Corresponding Author: Dr. Para

Digital technology is changing how businesses work, helping them become more eco-friendly and grow economically. This paper looks at how digital tools like Artificial Intelligence (AI), Blockchain, the Internet of Things (IoT), and Big Data make businesses more sustainable. These technologies help companies reduce waste, lower pollution, create eco-friendly products, and make supply chains more transparent. Digital platforms also help companies to connect with green consumers, improve delivery systems, and support sustainable production. The paper includes real-life examples of companies using digital technology to be both profitable and environmentally responsible. It also discusses challenges such as cybersecurity risks, lack of access to technology, and government rules that need to be addressed. Overall, this study shows how digital innovation can help create a greener and more responsible global economy.