DISTINCTIVE FEATURES OF EVENT ORGANIZATION IN THE PR SPHERE

This thesis delves into the unique characteristics and strategic importance of events as a core tool in public relations. It examines how event organization within PR goes beyond mere logistics, serving as a powerful mechanism for brand building, reputation management, and fostering stakeholder engagement. The research explores the intricate planning, execution, and evaluation phases, highlighting the integration of communication strategies, target audience analysis, and measurable objectives crucial for successful PR events. Furthermore, it analyzes the impact of various event formats—from corporate conferences and product launches to community outreach programs and press briefings—on public perception and organizational goals.