A Study on Causes of Hotels/Startups' Success and Failure in Mumbai: A Pragmatic Analysis

Mumbai has developed as a prominent startup/Hotel ecosystem in India, nurturing innovation across diverse sectors. Despite this growth, a significant proportion of Hotels/startups fail within their initial years of operation, while some succeed. This Study critically examines the causes of Hotel/startup success and failure within the Mumbai region framework. Engaging a mixed-method research design, data were collected through structured interview with Hotels/startups, The research reveals that factors such as lack of appropriate survey of the customer profile and spending power according to the area of business, No survey of potential competitors in the area of business, insufficient marketing, wrong product selection for sale, , weak business model, poor knowledge of the business, faulty and excessive recruitment of labor, minimum capital funds are some of the reasons that contribute towards the failure of the Hotel/startup, In contrast, robust business models, market adaptability, access to venture capital, and strong leadership significantly contribute to startup success. The research contributes to the prevailing form of business education by offering area specific insights and recommending tactical recommendations for aspirants focusing to boost Hotel/Startup flexibility and growth in Urban Indian Context, especially in Mumbai.